Augmented Reality Art Exhibition 

The creator of the exhibition, artist Sapir Bronzberg Levi, seeks to introduce the audience to the great artists of the art world through new technological means that enable a direct and intimate encounter. This encounter, intended for both children and adults, is a new phase in how the future generation will observe the art world. With the help of augmented reality, it is now possible to create a new experience of meeting artists, some of whom worked many decades ago.

The idea for the exhibition was born out of the groundbreaking work of the Belgian surrealist painter René Magritte – "The Betrayal of Images" (1929). The painting shows a pipe with the inscription "Ceci n'est pas une pipe" ("This is not a pipe") with the intention of saying that the most realistic representation of any object is only a representation.

Similarly, the name of the exhibition "This is not ART" declares that it is not art and thus all artists on display declare that they are is not as they seem. The artists seek to bring the viewer back to their resume, works and achievements and not to focus on the famous image that has become of them. The works in the exhibition consist of digital illustration, augmented reality (AR) and computer animation powered by artificial intelligence (AI). Once scanned in an augmented reality app, the creation like comes to life and starts talking. The artists talk about themselves and their work through the voices of Israeli artists.

Sapir Bronzberg Levi is a visual artist, photographer who creates immersive artistic experiences and installations using technological means such as virtual reality, augmented reality and holograms. 

ICC Jerusalem International Convention Center

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